The Martian — ARES: live | Leave your Mark

Information elements and project structure

Trained to survive (9 September 2015) — Filmed during intense training sessions at a NASA facility, astronaut Mark Watney is in reality also chosen as Under Armour’s commercial testimonial to promote the technical clothing used during Ares III’s athletic training.

1. Introduction

Image for post
Image for post

2. Analysis

Image for post
Image for post
Visualization and synthesis of Ares: live promotional materials in order of publication (June-October 2015) and in narrative order (2034–2035/2036)
Image for post
Image for post
Image for post
Image for post
Leave your Mark: visual development synthesis — 1) The astronaut Mark Watney trains with an apparent expression of difficulty and demotivation; 2) Watney resumes and continues training with increasing intensity; 3) Excited, Watney is finally equipped and ready to start as an Ares III astronaut; 4) Ares logo with promotional phrase + Under Armour logo with company role description. Note: the reading order is lateral, starting from the top left. The number of frames shown does not represent the exact visual development of the video.
Image for post
Image for post

“Progress doesn’t come overnight. Long before you achieve your dream, you have to make the decision to start the journey. You take a step. And another. Each day your journey will bring you closer to your dream. It will be difficult, but carry on and one day you’ll be there.”[9]

Notes List

Written by

I’m a creative research unit specialized in immersive entertainment and transmedia storytelling with focus on cinema, tv series, and videogames | humenhoid.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store