Watch Dogs + VICE — User profiled

Big data, privacy and state surveillance: an investigation on the actual scenario and the game’s cyber-dystopian world.

This document describes in brief User Profiled, a promotional initiative that analyzes Watch Dogs 2 (Ubisoft, 2016) considering its communicative function and other primary information elements. The research considers the product and its materials by studying the creative choices, the informative properties, the modalities of visual representation and promotion.